Marketing Mix is the combination of controllable elements a business uses to bring a product to market, commonly grouped as product, price, place, and promotion.
What it covers
The catalog states: “The purpose of this course is to teach students to identify the marketing mix components…”
Students explain the environmental factors which influence consumer and organizational decision-making processes, outline a marketing plan, and interpret marketing research data to forecast industry trends and meet customer demands.
Which program covers it
In InterCoast Colleges’ Associate of Applied Science Degree — Business Administration program, marketing mix is covered in the course BUS210, Marketing Principles.
The Associate of Applied Science Degree — Business Administration outline lists BUS210 Marketing Principles at 45 clock hours (45 lecture, 0 laboratory) and 3 semester credits.
Prerequisites for BUS210: none.
Related business topics in the Associate of Applied Science Degree — Business Administration include business law, business communications, and financial accounting.
This topic is covered in the Associate of Applied Science Degree — Business Administration program at InterCoast Colleges.