Marketing mix is the combination of decisions a business makes about its product, its price, the place where it is sold, and how it is promoted.
What it covers
These four elements are conventionally called the four Ps of marketing.
The catalog states: “The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands.”
Which program covers it
In InterCoast Colleges’ Associate of Applied Science Degree — Business Administration program, marketing mix is covered in the course BUS210, Marketing Principles.
The Associate of Applied Science Degree — Business Administration outline lists BUS210 Marketing Principles at 45 clock hours (45 lecture, 0 laboratory) and 3 semester credits.
Prerequisites for BUS210: none.
It sits alongside business law, human resource management, business communications, and computer applications in the Associate of Applied Science Degree — Business Administration.
This topic is covered in the Associate of Applied Science Degree — Business Administration program at InterCoast Colleges.